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SELECTED WORK

A selection of product work, direct client projects and collaborations across design and UI engineering. Explore the challenges, decisions and work behind each project.

  • UI engineering at scale
  • Product ownership & web design
  • Commercial front-end development
  • Accessibility & localization
  • Design & engineering

Picsart

  • Senior UI Engineer

Relationship: Employee · Oct 2021 – Feb 2024

  • React
  • JSS
  • Styled Components
  • Design Systems
  • RTL/LTR
  • Accessibility

Worked across Picsart’s Growth and Marketplace teams on production UI for picsart.com and related product surfaces.

In Growth, I worked on scalable front-end UI, responsive behavior, accessibility and performance, including optimizations to Discovery pages.

Later, in Marketplace, I was a key Design System integration contributor for my team: bringing in shared components, building product-specific UI, and implementing multilingual RTL/LTR support within my scope.

This period shaped a lot of how I think about UI today: design systems, accessibility, localization and production quality all have to work together.

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Smartbet

  • UI Developer

Relationship: Employee · Aug–Oct 2021

  • UI Development
  • Responsive UI
  • SCSS system
  • Animations

Worked with Smartbet’s design and development team as UI Developer, turning approved layouts into an animated, responsive website.

I implemented the UI across every page, created a reusable atomic/BEM-based SCSS structure with design tokens, and wrote the JavaScript animations and transitions between pages and product sections.

A focused implementation role where precision, clean structure and collaboration with designers mattered most.

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SoulOne

  • Web Designer
  • Product Owner

Relationship: Founding team · May–Oct 2025

  • Brand Direction
  • Web Design
  • Prototyping
  • Product Ownership

SoulOne is an Armenian bakery making gluten-free cakes and dessert balls, already supplying several cafés when I joined.

As Web Designer and Product Owner, I developed the visual direction — colours, typography and tone of voice — and designed an e-commerce website concept with interactive Figma prototypes, website copy and social media visuals.

The owner approved the design and brand direction, but the website was not developed or launched. The work brought together branding, product communication and interactive prototyping.

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Ginosi Apartels & Hotels

  • Front-end development

Relationship: Direct client · Apr–May 2019

  • Hospitality
  • UI Development
  • Responsive Web
  • Client Work

I built the full website front end for Ginosi, an international serviced-apartment and hospitality business, from the supplied design.

The work covered the booking experience, apartment listings, search and property interfaces, delivered within a tight schedule.

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Brainstorm

  • Front-end development

Relationship: Outsourced project · May–Jul 2018

  • Front-end
  • Custom Animation
  • Scroll Interactions
  • Responsive Web

My relationship with Brainstorm started with an outsourced assignment: building the agency’s own website while its design was still being developed.

I built the front end in HTML, CSS and JavaScript, with custom animation and hand-written scroll-driven interactions.

The project led Brainstorm to invite me onto its team; this case focuses on the original website.

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Benzeen Auto Parts

  • Front-end development

Relationship: Via TCO · Mar–Aug 2019

  • Angular
  • Animations
  • Google AMP
  • Automotive

Worked on Benzeen Auto Parts, a Los Angeles automotive e-commerce project delivered through TCO.

I built the site’s UI in Angular, HTML and SCSS/BEM, including responsive layouts, animations and selected JavaScript logic. I also implemented Google AMP; the project did not use a CMS.

Designers kept adding and updating pages during development, so design and implementation moved forward together.

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World Education

  • UI Developer

Relationship: Direct client · Mar–May 2020

  • UI Development
  • Animation
  • JavaScript
  • Education

I developed the website UI for World Education, a platform connecting students, schools, parents, agents, teachers and service providers around education opportunities.

I built most of the front end, including responsive layouts, animations and interactions; part of the JavaScript logic was handled by another developer.

It was a straightforward delivery project, showing end-to-end ownership of the site’s presentation layer.

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More projects

Smaller pieces of work: stores, products and tools, each with a short write-up.

  • Picsart
  • Ginosi
  • Smartbet
  • World Education
  • Volo
  • Brainstorm
  • SoulOne
  • Solomoon
  • Panika
  • Benzeen
  • Infinity Rings
  • TCO
  • SoftConstruct
  • Rostelecom
  • By Robyn Blair
  • IT365
  • BrainRocket
  • Scunci
  • Armenian Code Academy
  • Gemmed
  • Off My Case
  • myZcapital
  • Fortinet
  • Adrasheg

Technology follows the problem

We choose the platform during discovery, guided by three questions:

  • Content & workflow

    Who edits the site, how often, and in which languages.

  • Integrations & scale

    Commerce, CRM, analytics, and what the product needs to connect to.

  • Performance & upkeep

    Speed, accessibility, and who maintains it after launch.

Platforms & technologies I’ve worked with

  • React
  • Next.js
  • Angular
  • Vue.js
  • Webflow
  • WordPress
  • Squarespace
  • Shopify
  • Shopware
  • CheckoutChamp

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Four connected areas, from planning and design to development and launch.

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