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Design and engineering, under one accountable lead

  • Stepan Torchyan, founder & project lead
  • Brand & Identity
  • Backend & APIs
  • AI Assistants
  • Marketing & SEO

Torchyan takes responsibility for websites and digital products from direction to production.

  • Websites

    When it fits

    Your business needs a new website, your current site no longer reflects what you offer, or you’re entering a new market.

    What Torchyan owns

    • Website strategy
    • Content structure
    • UX/UI design
    • Responsive front-end development
    • Launch coordination

    What you get

    • A clear, consistent and maintainable website designed to support your business.

  • Product Interfaces

    When it fits

    You’re building a new product, redesigning an existing one, or improving a complex interface.

    What Torchyan owns

    • User flows
    • Information architecture
    • Interface design
    • Interaction design
    • Front-end UI implementation

    What you get

    • Clear, consistent interfaces and production-ready components that support the way your product works.

  • Design Systems

    When it fits

    Your product is growing, interfaces are becoming inconsistent, or design and development teams need a shared foundation.

    What Torchyan owns

    • Design tokens
    • Component architecture
    • Reusable UI components
    • Interaction states
    • Implementation guidance

    What you get

    • A practical system that improves consistency, makes maintenance easier and supports future development.

  • Launch & Growth

    When it fits

    You’re preparing for launch, need to improve an existing website, or want ongoing support as your business grows.

    What Torchyan owns

    • Launch coordination
    • Front-end performance improvements
    • UX refinements
    • Analytics planning
    • Collaboration with SEO or marketing specialists when needed

    What you get

    • A clearer launch process and a practical plan for improving your digital product over time.

More with the team

  • Brand & identity

    A new business, a rebrand, or a brand that doesn't hold together across channels.

    You get a brand people recognise everywhere, with guidelines your team can follow.

    • Brand strategy and positioning
    • Logo and identity system
    • Typography and colour
    • Brand guidelines
    • Marketing and social assets

  • Backend & integrations

    The product needs real data, accounts, payments or connections to other systems.

    You get a reliable system behind the interface, and one team for front and back end.

    • API design and development
    • Databases and data models
    • Auth and payments
    • CRM, ERP and third-party integrations
    • Cloud infrastructure

  • AI integration

    Repetitive work, support load or content that AI could take on.

    You get AI that solves a defined problem, at a predictable cost.

    • AI features in your product
    • Workflow automation
    • Content pipelines
    • Model and vendor choice
    • Privacy and cost guardrails

  • Marketing & SEO

    The product exists but isn't being found, or isn't converting.

    You get traffic you can measure, and growth decisions based on data.

    • Technical and content SEO
    • Launch campaigns
    • Landing pages
    • Paid and organic strategy
    • Analytics and conversion tracking

How we can start

No fixed packages. We’ll agree on the scope, timeline and cost once we understand your project.

  • Defined project

    A specific goal, a clear scope and an agreed delivery plan. Suitable for new websites, redesigns, product features or interface development.

  • Ongoing partnership

    Continuous design and development support for teams that need regular improvements, new features or reliable UI engineering.

  • Analysis & Recommendations

    A focused review of your website or product to identify usability, design or front-end issues and define practical next steps.

How Torchyan works

One accountable lead, specialists when the project needs them, and technology chosen for the problem.

  • Direct collaboration

    You work directly with the person leading your project. Decisions stay clear, communication stays simple and you’re always part of the process.

  • Specialists when needed

    I lead the core work and involve specialists for specific tasks, such as backend development, QA, SEO or marketing, when the project requires them.

  • Technology follows the problem

    The tools and technologies are chosen around the project’s requirements, not the other way around.

Platforms & technologies I’ve worked with

  • React
  • Next.js
  • Angular
  • Vue.js
  • Webflow
  • WordPress
  • Squarespace
  • Shopify
  • Shopware
  • CheckoutChamp

Scope & Collaboration

  • Every project is different. I lead design and front-end work directly, while tasks outside my core expertise are handled with the right specialists when needed. Responsibilities, deliverables and timelines are agreed before the work begins.

Ready when you are

Have a project in mind? Tell me what you’re building or what needs to change.

Start a project

A website, a product interface, a design system, or improving what’s live. I reply within 2 business days.

Start a project

Not sure where to start?

Describe the situation and choose “Not sure yet”. A diagnostic may be the right first step.

Get in touch