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Torchyan — Digital Product Studio

Design and engineering for websites and digital products - from the first idea to a production-ready build.

  • Discovery
  • Strategy
  • UX
  • Design
  • Engineering
  • Launch
  • Improvement

How we work

From the first conversation to the final build, every step stays connected.

  1. Understand the business

    We start by understanding your goals, your audience and the challenges you’re facing.

  2. Shape the structure

    We define the content, user flows and structure before moving into visual design.

  3. Design the experience

    We design clear, accessible and consistent interfaces around real users and their needs.

  4. Build for production

    We turn the design into fast, responsive and maintainable code. When needed, trusted specialists join the project.

  5. Launch and improve

    We launch, measure what works and keep improving the product as your business grows.

  1. Understand the business

    We start by understanding your goals, your audience and the challenges you’re facing.

  2. Shape the structure

    We define the content, user flows and structure before moving into visual design.

  3. Design the experience

    We design clear, accessible and consistent interfaces around real users and their needs.

  4. Build for production

    We turn the design into fast, responsive and maintainable code. When needed, trusted specialists join the project.

  5. Launch and improve

    We launch, measure what works and keep improving the product as your business grows.

Selected work

A mix of product work, direct client projects and brands I’ve helped build.

Picsart

Senior UI Engineer

Creative Platform

UI engineering for Picsart’s Growth and Marketplace teams — integrating Design System components, building product-specific UI, and supporting accessibility, RTL/LTR localization and performance.

Photo & Video Editing · 2021–2024

Smartbet

UI Developer

Animated company website

I implemented the UI for every page of Smartbet’s animated website from the design team’s approved layouts, with reusable SCSS/BEM architecture and JavaScript transitions.

Website · 2021

SoulOne

Web DesignerProduct Owner

Gluten-free bakery brand

Brand direction and an interactive e-commerce website concept for an Armenian gluten-free bakery.

Food · Bakery · 2025

All work

DesignUI developmentFront-endWebsites

Commercial websites

UI design and front-end work for hospitality, automotive, education and technology businesses — including Ginosi, Benzeen Auto Parts, World Education and Brainstorm.

Websites · 2018–2020

What you can hire Torchyan for

The exact scope changes from project to project. These are the areas I work across most often.

One lead

Websites

When the website no longer matches the business, or something new needs to launch: company sites, rebuilds and launch pages, owned from structure and content direction to a fast, maintainable build.

Product interfaces

When a product needs to be usable, consistent and shippable: UX and UI for web products, platforms and dashboards - designed and built in one continuous process.

Design systems

When every new screen looks slightly different and slows the team down: foundations, components and documentation that design and engineering both use.

Launch & improvement

After go-live, the work continues:

  • Performance and accessibility care
  • Analytics and measurement
  • SEO and launch marketing, with specialists
  • Improvements based on real usage

Worked with

Across full-time roles, direct client work, product ownership and collaborations.

Direct clients

  • Ginosi
  • World Education
  • Brainstorm
  • Infinity Rings
  • IT365
  • Rostelecom
  • Adrasheg

Employers

  • Picsart
  • Smartbet
  • Volo
  • TCO
  • BrainRocket
  • SoftConstruct

Through partner companies

  • Benzeen Auto Parts
  • By Robyn Blair
  • Scunci
  • Gemmed
  • Off My Case
  • myZcapital
  • Fortinet

Product

  • SoulOne
  • Solomoon
  • Panika

Teaching

  • TCO
  • Armenian Code Academy

Based in Armenia. Working internationally.

A snapshot of the places connected to my work.

World map of places where Torchyan’s founder has worked with clients and teams
  • Yerevan, Armenia
  • San Francisco, USA (2021–2024)
  • New York, USA (2018)
  • Miami, USA (2016–2017)
  • Australia (2023)
  • Moscow, Russia
  • Cyprus
  • Dortmund, Germany

Let’s talk

Pick the channel that suits you - or, if you have a project in mind, tell me about it.

Ways to reach me

Best for general questions, collaborations and anything that doesn’t need a project brief.

Start a project