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A decade between design and code

I’m Stepan Torchyan — a designer, UI engineer and founder of Torchyan, based in Armenia. I work on websites, digital products and interface systems, connecting design decisions with how things are built.

That’s how I approach Torchyan too: design and development should work as one process, not two disconnected stages. I stay involved from the first idea through implementation, bringing in trusted specialists when the project needs them.

At the end, the goal is simple: make things that look right, work well, and are built to last.

Experience

Product teams, partner companies and direct client projects — the experience behind Torchyan.

Apricode / MyZCapital

Front-end Developer

What I did

  • Hands-on web development across client and self-initiated projects, building responsive interfaces from Photoshop designs with HTML, CSS, LESS/SCSS, JavaScript and jQuery
  • Worked closely with PHP back-end development and e-commerce platforms including Shopware and Shopify

Result

  • Projects included Justus Brown, 6ics Sneakers and myZcapital
  • Precision
  • Structure
  • Systematic CSS architecture

Brainstorm

Front-end Developer

What I did

  • First built Brainstorm’s agency website as an external project, then joined the team to work on Scunci, By Robyn Blair, Off My Case and Gemmed
  • Used Shopify, Squarespace, Liquid, Gulp, Git, InVision and Zeplin

Result

  • Growing focus on performance and browser rendering
  • Platform range
  • Performance

TCO

UI Developer

What I did

  • Worked on UI implementation for internal and client projects, focusing on semantic HTML, structured SCSS, BEM/OOCSS, responsive layouts, accessibility and pixel accuracy
  • Worked in PHP and Angular environments and contributed to UX discussions

Result

  • Taught HTML/CSS to two groups of around ten students each
  • Benzeen was one of the main projects
  • Precision
  • Structure
  • Accessibility

VOLO

UI Developer

What I did

  • Went deeper into component-based UI development, translating Figma and InVision designs into production interfaces and working closely with designers
  • Built front-end components with Vue.js

Result

  • Projects remain under NDA
  • Precision
  • Structure

SoftConstruct

Senior UI Developer

What I did

  • Worked on SoftConstruct’s betting platform, building dynamic interfaces with React, JavaScript, SCSS and JSS

Result

  • Focused on responsive behavior, semantic HTML, accessibility and WCAG-aligned implementation across complex product UI
  • Precision
  • Structure
  • Accessibility

Panika Production

Designer / Media Projects Lead

What I did

  • A broader multidisciplinary role across design, media and operations
  • Worked on UI/UX, visual identities, logos, office and studio design, media projects and production coordination

Result

  • Helped manage an operational office supporting work across Germany, France and Spain, and a music studio
  • Multidisciplinary
  • Operations

Smartbet

UI Developer

What I did

  • Implemented the full front-end UI of the company website from the design team’s layouts, including responsive pages and cross-browser behavior

Result

  • Implemented custom JavaScript animations and transitions while keeping the site’s SCSS/BEM structure consistent
  • Precision
  • Delivery

Picsart

Senior UI Engineer

What I did

  • Worked across Growth and Marketplace on picsart.com
  • Built scalable UI with React, JSS and Styled Components, with a focus on accessibility, responsive behavior and performance

Result

  • Later became a key contributor to Marketplace Design System integration, multilingual RTL/LTR support and UI consistency across product surfaces
  • Design Systems
  • Accessibility
  • RTL/LTR

Armenian Code Academy

Lecturer

What I did

  • Taught HTML, CSS and web fundamentals to a group of around 20 students through practical exercises and structured coursework

Result

  • Continued interviewing and evaluating lecturer candidates after the teaching period, through 2024
  • From raw workshop to pure structured knowledge

BrainRocket

Senior UI Developer

What I did

  • Worked as a Senior UI Developer in a product environment, contributing to production UI

Result

  • Production front-end work for a product company
  • Precision
  • Delivery

SoulOne

Web Designer & Product Owner

What I did

  • Set the visual direction and designed an approved e-commerce website concept for an Armenian gluten-free bakery — including colours, typography, tone of voice, website copy and interactive Figma prototypes

Result

  • The owner approved the design, but the website was not developed or launched
  • Brand
  • Product

Acentecom

Front-end Developer

What I did

  • Built and adapted e-commerce landing pages and sales funnels using Shopify and CheckoutChamp
  • Worked across checkout flows, product pages and campaign/funnel implementation

Result

  • Increasingly integrated AI tools into research, design and development workflows
  • E-commerce
  • AI tooling

Torchyan

Founder

What I did

  • Building Torchyan as a founder-led Digital Product Studio combining product and web design, UI engineering and front-end implementation

Result

  • I lead projects directly and bring in trusted specialists when a broader scope calls for backend, marketing or other expertise
  • Studio
  • Accountability

Torchyan grew from a simple observation: design and development work better when decisions stay connected from the first idea through launch.

I keep each project connected from the first conversation through delivery, and stay accountable for the work I lead.

I use AI tools every day to research, prototype and build faster. The judgement, design decisions and accountability remain mine.

The goal: websites and products that work as intended, are thoughtfully built, and can keep improving after launch.

Start a project

Tell me what you’re building or what needs to change. I reply within 2 business days.

Start a project

See the work

Real projects, with my contribution clearly explained in each case.